Wednesday, October 31, 2007

Why Advertisements Work

I went to a local Fresh Market's today because I got home and realized I needed some soda. Normally there's a bunch of soda in my house (okay, mostly diet Sprite Zero...), but for some reason there wasn't today. I went to the soda aisle at the store and saw a line of Polar soda brands. (For some annoying reason there weren't any 2 liter bottles in the aisle, but that's another story...) I ended up purchasing a 1-liter bottle of Cream Soda, a 1-liter bottle of Root Beer, and a 1-liter bottle of Tonic with Lime Flavoring.
Why would I buy tonic? I don't want any Gin and Tonic. The problem was when I purchased the soda the idea of Gin and Tonic didn't cross my mind. Nope. The only thing that crossed my mind was "mmm.... lime....". I went home to my dad asking me why I purchased Tonic water, and it was at that moment Gin and Tonic crossed my mind. Drat.
I was told that plain tonic tastes terrible, but the word "lime" was still stuck in my mind, so I grabbed a glass and tried some. Yeah, I tasted the lime. Rotten lime. No one was lying, that tonic tastes terrible. And the full bottle of Cream Soda I drank afterwards didn't get rid of the taste either.
So what did I learn? Them adding lime flavoring wasn't just to get people to buy their brand of Tonic for some Gin and Tonic, it was also for suckers like me who love anything lime flavored. And that is why advertisements work - there's always someone who isn't in the right mind, who overlooks common sense, and buys something because it has lime flavoring.

1 comment:

Unknown said...

I love tonic water! It's so refreshing after working up a sweat. The lime flavoring makes it more convenient, because then you don't need to actually need to put a lime in it to make it taste better. I remember ordering a tonic water in Ireland, and my friends all thought I was drinking a gin and tonic, and they congratulated me for having the balls to order it.